• 2014-06-05 03:58:03

The curriculum design aims to strengthen students' understanding and practical abilities for solving real problems which confront enterprises. Students are also trained to use their classroom knowledge to analyse and solve such problems. the curriculum is model-based and courses are divided into four categories: prerequisite, compulsory, major elective and major optional.

Prerequisite courses include: Basic Mathematics, Fundamentals of Management

Compulsory courses include: Business English, Socialist Market Economy, Organizational Behaviour, Data, Modeling and Decision-making, Accounting, Managerial Economics, Strategic Management, Marketing, Corporate Finance, Human Resource Management, Management Information Systems, Operations Management, Business Ethics and Corporate Social Responsibility, E-commerce and Network Economy, Management Communication, Leadership, Innovation and Entrepreneurship Management, International Business Management, Enterprise Competitive Simulation, Comprehensive Skills and Qualities, Lectures, Seminars, Social Practice and Project Training

Major elective courses include:

For General MBA: Brand Management, Market Survey and Analysis, Consumer Behaviour, Commercial Law, Cross-cultural Management, Labour Law, Design of Performance Evaluation and Compensation System, Project Management, Logistics and Global Supply Chain Management

For Entrepreneurship MBA: Corporate Governance, Capital Operation, Business Models, Business Plan Training, Enrepreneurship and Venture Capital, Entrepreneurship Team Management

For Financial MBA: Logistics and Global Supply Chain Management, Project Management, Commercial Law, Fixed Income Securities, Financial Engineering, International Finance, Financial Polices and Regulations, Financial Risk Management

Major optional courses include:

For General MBA: Network Marketing, International Marketing, Service Marketing, Data Mining and Business Intelligence, Lean Production, Revenue Management, Knowledge Management, Chinese Literature and Confucian Culture, Talent Selection and Training, Career Planning, Management Wisdom in China

For Entrepreneurship MBA: Project Investment and Financing Decision, Enterprise Legal Risk Avoidance and Prevention, Speech, Presentation and Communication Skills, Circular Economy and Sustainable development, Innovative Business Strategy

For Financial MBA: Macroeconomics, Venture Capital and Private Equity Investment, Enterprise Mergers and Reorganizations, Analysis of Financial Reports, Financial Product Innovation and Analysis, Financial Crisis Management, Trading Psychology, Internet Finance, Financial Services and Marketing, Economic Forecasting